Print · executive set
Business cards.
4 cards, 5 files. Every front is generated from the same company record the website reads, so a title only has to be right in one place. The back is shared — nothing on it is personal, and four separate backs would be four chances to get one piece of artwork wrong.
Hand this to the printer
- Trim
- 3.5 × 2 in — US standard
- Artboard
- 3.75 × 2.25 in, 0.125 in bleed every edge
- Resolution
- 2250 × 1350 px at 600 dpi
- Quiet margin
- 0.125 in inside trim; no type crosses it
- Ground
- Navy 900 #0c1f3a, edge to edge
- Faces
- Newsreader for the name, IBM Plex Mono for everything else
- Type sizes
- Name 15pt, role 7.5pt, contact 8pt — nothing below 6.5pt
Files are RGB PNG. Most digital presses take them as-is; a litho house will want CMYK, and the red should be matched rather than converted automatically — Signal is #c8102e, and a naive conversion turns it muddy.
The back
one file · every card
Peak’s own tractor, the mark, the line the site leads on, and the address. No contact details and no counts: a printed card cannot be redeployed, so the front carries the person and the back carries the company.
Download backFour treatments
Pick one
Navy scrim
The photograph, graded to the card’s own navy.
Navy duotone
Sunrise pulled out, so the warm light stops competing.
Navy wash
The card’s ground with the truck in it. Closest to the fronts.
Navy panel
A solid panel of the fronts’ exact navy, truck beside it.
