What it is now, and what it replaced.

Archive — superseded

Kept drawn, not described. Each of these was the mark at the time, and the reasons they changed are in the log below.

The log

1. Sep 15, 2026

   Craft

   The applications are built for a phone in a truck cab

   The driver and warehouse applications ask what peakscs.com asked for years, minus a resume and a specific-position line Peak struck, with years of experience typed as a number. Every question is a sentence in the body face, every control is 48px tall at 16px so a phone does not zoom, every yes/no is two tap targets, and when you can start is four choices with a date box only for a specific date. A red bar pinned to the bottom is ready on landing, names the next blank required question, jumps to it, and becomes the submit button once nothing is left. The quote and contact forms got the same treatment. Peak asked for all of it in one sitting.

2. Sep 14, 2026

   Identity

   Peak's own footage enters the story

   Two homepage beats now carry footage Peak supplied rather than art direction: the ramp plays a tug pulling a ULD train at sunset over a still of the same scene, and the close plays a night timelapse of a marked tractor at the lit dock over a frame of the same take. Each loops, with its last second dissolved into its first so the wrap does not snap. The same day Peak set the order of every beat, words first and then the picture, so no two moving frames ever touch, and put Partner with Peak in red as the hero's one action.

3. Sep 12, 2026

   Decision

   Telegram is the channel; the inbox is the record

   Every form on the site posts to Peak's recruiting group in Telegram within seconds through @Peaksuprecruitingbot, laid out the way the old bot did it, and lands in the gated inbox at peaksup.com/admin as the permanent record. Routing by terminal is built and waits on Peak posting a mention of the bot in each terminal chat. The rack card was re-cut to sixteen markets and the site's own lines, with a scan-to-apply code on the back; the pitch became a partnership update now the engagement is signed; and this library opens with a dated review panel so staff check the site against one list.

4. Aug 25, 2026

   Identity

   Move Freight Forward takes the front door

   A sixth homepage concept shipped straight to production: a photographic premium story built on the peak-visual-system shot list, opening on the Cascadia at blue hour under “Move freight forward” with the promise — every load cared for, every driver home safe. The reel it replaced remains live in the library as concept 02. Registered in the concepts index with the Live badge; the index now records graduations rather than pretending the front door never changes.

5. Aug 20, 2026

   Identity

   The three-diamond chain returns as the mark

   Leadership went back to the original identity: the three interlocking diamonds, navy (#0A3080) and signal red (#B52128), drawn as an alternating chain. Extracted verbatim from the newly supplied lockups rather than redrawn, on a 627x412 canvas. The four-pointed star that served from Aug 13 is retired after a week in the field; both artefacts remain in this record.

6. Aug 13, 2026

   Identity

   The supplied mark replaces the interim weave

   The real brand artefact arrived and is now the mark everywhere the lockup appears. It carries its own blue (#1B399D) and red (#BC3538), rendered from the artefact's own path data rather than redrawn. The three-diamond weave that stood in until now is archived above, drawn rather than described.

7. Aug 13, 2026

   Craft

   Game-engine render pass on the journey

   The drive gains a tiered post-processing stack — ambient occlusion, selective bloom, SMAA, a mild depth of field and a grain floor — plus image-based lighting and soft shadows. The register is high-end game, deliberately not photoreal: generated imagery must never read as photography of real fleet. Composition unchanged.

8. Aug 13, 2026

   Decision

   Dispatch messaging: Peak builds its own platform

   Routing drivers through a vendor means buying or reimbursing an identity per owner-operator, then training them off the chats they already use. A free cross-platform app Peak controls costs nothing to add a driver. The record is filed by load, not by person.

9. Aug 13, 2026

   Decision

   Phone platform: Teams Phone

   Ten vendors checked; only two publish pricing a 1,000-seat office can actually buy. $10 is a PBX with no dial tone — the real base is $17, plus Teams Premium for supervisors and metered toll-free inbound.

10. Aug 2026

    Identity

    Wordmark refined

    “Supply Chain Solutions” moved from IBM Plex Mono at 6.4px to the sans at a readable size with measured tracking. Mono rasterised to fuzz at lockup size. Mono now stays where it belongs: data and labels, never the brand's own name.

11. Aug 2026

    Craft

    Imagery register rule

    The site mixes real, stylized and generated imagery. Generated art stays in a stylized register and is never presented as photography of real fleet. Frames carrying an incorrect mark are banned everywhere, and the curation report is law.

12. Aug 2026

    Craft

    Every shipped URL earns a favicon and an unfurl card

    A link pasted into a thread is the first impression far more often than the page is. Cards are live captures of the page itself, never a stylized stand-in for it.